FITUR 2026, one of the world’s leading international tourism fairs, will take place from 21–25 January 2026 at IFEMA Madrid, Spain. The event will bring together tourism professionals, destinations, travel companies, researchers, and cultural organizations from across the globe.
This year’s edition will focus strongly on sustainable tourism, innovation, digital transformation, cultural experiences, and international collaboration. Thousands of exhibitors and visitors are expected to attend, making FITUR 2026 an important platform for networking, tourism development, and global partnerships.
The first three days of the fair will be dedicated to tourism industry professionals, while the weekend will open to the general public with cultural activities, destination showcases, gastronomy experiences, and interactive tourism presentations.
FITUR 2026 continues to strengthen Madrid’s position as a major international tourism hub and provides new opportunities for tourism businesses, eco-tourism projects, and community-based travel initiatives worldwide.